Salice Rose is Taking Over the World One Follower at a Time

A superstar on YouTube, TikTok, Facebook and Instagram – Salice Rose is a social media influencer in every sense. At the age of 27, she’s proven she has the maturity to take advantage of the opportunity social tools present while being young enough to strike up a completely unique relationship with her audience. This could be the secret to her rising fame and the reason she is quickly approaching 40 million followers across all platforms.

Creating an Instagram account in 2013, Salice has gone from strength to strength and it’s no surprise why. When asked what separates her from the crowd, her initial response was, “I care about my followers. I care about their feelings. I care about actually making a difference”. She might just be right. This approach to creating content and providing value to her audience with authenticity shines through when compared to others with a clear focus on growth and monetization.

Salice Rose talks the talk, and she also walks the walk when it counts. Talking very openly about her mental health struggles in 2019, she posted a video to let her audience know that she tried to take her own life. Now she supports her audience as a mental health advocate, providing advice and guidance to the “biscuits,” the name of her legions of followers who need it. “You deserve everything, and once you realize that and believe that, your life will change for the better,” Salice replied passionately in a recent interview when asked to give some advice to those that might be struggling. Even if you’re not familiar with Salice’s work, it’s undeniably inspiring to see someone using her platform to share positivity with many young people that will idolize her.

It’s not only the way she speaks on essential topics that make Salice stand out; her striking appearance turns heads too. Full of confidence, the TikTok star is easy to identify in a crowd with hair, a deep shade of red and often heavy eye makeup to grab your attention. With ancestors hailing from Peru, she’s a true Latina with plenty of tattoos that she is proud to show off on her socials.

Photography by Xena Peterson

“Be proud of yourself. Understand your potential as a person and realize how powerful you are just in being yourself no matter what anybody thinks about you” is her own advice that she lives every single day. She’s unapologetically herself, and that’s a beautiful attitude and something we could all probably learn from.

In five words or less, can you tell us briefly who Salice Rose is? Brave, determined, strong, motivated, and loving.

Salice, as a strong, independent, female entrepreneur, what would you say makes you strikingly different from other people in your field? What makes me different is that I actually do things with purpose; not to say that others don’t. But I really, really put in all my effort. If you’re going to go to the gym, if you’re going to make a video, if you’re going to do anything, you need to put your heart into it.

So I think what makes me different is the fact that I actually put a lot of passion and purpose into all my videos, and never just film a video just to film it. I post it because I actually care. I care about my followers. I care about their feelings. I care about making a difference. I care about making an impact because at the end of the day, what is a video or what are followers without having a formula? And my formula, my secret is that I actually care and I put in my all into anything and everything that I do. So what makes me different is the fact that I actually care a lot.

Photography by Xena Peterson

Can you tell us about the first video you ever watched on social media that impacted you that you can remember? There hasn’t been a particular video because, with all due respect, I started social media like eight years ago which was before anybody was really posting on there. It was more of like a little Facebook, if you will, you know what I mean?

In a sense, as cocky as this may sound, and I don’t mean it to be that way, but I pretty much inspired myself. And that’s why I always remained who I am on social media because I never sat there and observed other people or tried to copy someone else on what they were doing. I was always, and still am, very focused on myself and how I can better myself. How I can move forward in life, and how I can always elevate myself.

There seems to be a good contrast and balance between your faith with God, and your openness with your sexuality. Has there ever been a moment where you struggled with your identity, and how have you handled that being in the public eye? No, I’ve never actually struggled with my identity, my sexuality, or my faith in God. Because at the end of the day, no matter what anybody says, no matter what anybody preaches, no matter how many times a Bible has been rewritten, what I keep in the back of my mind is that I love God, and God loves me.

God knew who I was going to be before he made me so that’s why I’m so accepting of myself, and accepting of others. No matter what their sexuality is because, you know, being yourself is such a beautiful thing in such a cruel world like this. So, being myself is actually not a problem for me. And it’s never been hard for me because, even since I was a little girl, I never cared to fit in. I never cared to be a copy and paste of somebody else. I never cared what anybody thought of me, be it good or bad, and I still don’t. Remaining myself, no matter how successful I get is the easiest thing for me because that’s literally who I am.

What are your top three tips for someone who wants to get into the influencer industry, but doesn’t know where to start? My top three tips for someone who wants to get into the industry, or the influencer industry: One, don’t be scared to post. Don’t be scared to post because everybody’s always so scared to get judged, or that they’re not good enough, or their video wasn’t funny enough that you just end up never posting, and you end up not creating anything because you’re too scared to post. So one, just post.

Tip number two, be yourself. Nowadays everybody wants to be like somebody else, and that’s why they lose themselves. They end up being depressed and wonder why they’re so depressed because they’re trying to be somebody that they’re not. So two: remain yourself.

Three: be consistent. I don’t care if you do make up, if you make bobby pins, or I don’t care what it is that you do on social media, never give up. Even on the slow days, on the good days, on the bad days, on the amazing days, on the days where you lose, or on the days where you win. Always be consistent, because this is your empire you are building, and you need to build every day, not only on the days where you feel like building.

Can you tell us the weirdest thing that’s ever happened to you from being such a prominent figure in the social media world? I don’t really know what to answer when it comes to what’s the weirdest thing that’s happened to me, but I can tell you the most evil thing that’s happened to me. I don’t know if that kind of goes hand in hand, but I guess being on social media for almost a decade, or as long as I’ve been, really got me. I learned how to study people and their behavior because my passion is people. People are my passion.

So long story short, a few years ago I ended up encountering a few evil people that just use me as an opportunity and really just tried to destroy me and who I was as a person, all because they were selfish and wanted a part of my success. They wanted to get it the easy way by hurting me instead of them putting in the work and getting success by their own merit. So I don’t know about weird, but the most evil thing people have done to me is trying to use me for an opportunity. And that’s why now to this day, I’m very, very cautious on who I let into my life. Because getting used by people that you thought loved you is the most painful thing in the entire world, and it’s very hard to heal from.

You seem to be a very confident person. Has this always been the case for you, or is this something you had to work at? Yes, yes, I’m a very confident person. I think that that shows in any video or selfie that I take. And mind you, again, this is not me being conceited or cocky, or any of those things, but it took a lot of work to get here.

I used to be insecure my entire life, even up until I was 21. Now I’m 27. And I’m very, very confident in who I am because I know my worth as a person. I know my power as a person. I know that me being me, makes a big difference. And it took a lot, a lot of years of me hating myself, to really recognize that I needed to love myself. One thing that I learned in life is that the way you talk to yourself is so important. You can sit there and belittle yourself, and make fun of yourself, and tell yourself that you’re not good enough, and all those things will come true. Or you can sit there and always believe in yourself, talk nicely to yourself, and that’s what I practice. I still practice that every day. I realized the more that I became my biggest fan, I actually started to believe that.

What is something that our readers wouldn’t normally know about you? I tend to love really hard, whether that’s in friendships or relationships, or even if I just work with you as a business partner. I tend to love really hard, and I tend to care really hard. I think everybody knows that I have a big heart now. I tend to really, really care about the people that I surround myself with, and I will do whatever I can to help them, and make their life better. Because one thing about me is that I’m a provider. So the minute I love you, I just want to help you in any way that I can. I think people kind of configure that, but there’s not many other secrets about me. I don’t know. I like to wake up at 4:30 in the morning every day by choice which people might not know!

As a mental health advocate, what are the best pieces of advice that have helped you, and likely also your “biscuits,” with the struggles of depression?” At the end of the day, I know it’s gonna sound so cliché, and so corny,  and everybody says it, but you literally cannot give up no matter how hard life may get because one thing I learned about life is that life actually never gets easier. You just get stronger. But how can you get stronger if you want to give up every five seconds? So you need to take life by its horns, and fight back, and fight your battle because you need to let life happen for you, and not to you.

You need to defeat whatever is happening in front of you. You’re going to want to give up a lot of the time, but it’s worth it to keep fighting because you are going to create such a beautiful life for yourself if you just keep going and believe in yourself. So never give up. Never quit. Never think that ending your life is an option because it’s not an option. You deserve so much more. You deserve everything, and once you actually realize that, and believe that, and apply that, your life will change for the better.

Anything else you would like to add? In conclusion, remain who you are. Don’t give up. Believe in your dreams. Chase your dreams, and don’t walk away from them. And one thing you should never live by is good things come to those who wait because that’s not true. I spent a big portion of my life waiting for people to do things, and believe in me, and see my vision. And I learned that, in life, good things come to those who put in the work, who don’t give up, who are consistent, and who are pushy when it comes to their career.

So at the end of the day, always be who you are. Be proud of yourself. Understand your potential as a person, and realize how powerful you are just in being yourself no matter what anybody thinks about you, because other people’s opinions of you is not who you are. That’s who they are.

Kind words of wisdom and truth from one and only, Salice Rose. Thank you for taking the time to speak with us and our readers!

Be sure to check out the team credits below!


BURGERROCK MEDIA @burgerrockmedia
BURGERROCK STUDIOS @burgerrockstudios

IRMA PENUNURI @burgerrock

XENA PETERSON @xenapeterson

MATTHEW FREIHEIT @bymatthewfreiheit

EMILY ALVAREZ @emily.alvrez


NOEMI GUZMAN @makeupartistnoemi

SOFIA RIVERA @sosofiar

ROMINA MARTINEZ @rominaolivia_




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