Rockford Collections Rise To The Top: Slow & Steady Wins The Race
It’s no secret that the world of fashion moves at the speed of light, however, Alexander Chuly of Rockford Collection relies on his slow and steady approach to taking the luxury jewelry industry by storm. “We believe in slow growth done the right way. Perfection takes time. We have a 100-year plan, not a 1-year plan. It’s all about longevity.”
Based in New York, Rockford Collection has been globally reinventing the narrative of Men’s Wedding Bands since their very first appearance in the diamond district. Company owner and creative, Alexander Chuly, has been perfecting his craftsmanship since the age of 14 when he was still just a young boy in Russia.
“I was the apprentice for the top jeweler in the Soviet Union who now works with Van Cleef. I then moved to the United States to attend New York City’s Fashion Institute of Technology (FIT). I wanted to know how I could use my creative instincts to impact the jewelry world and produce one-of-a-kind pieces.” Shortly after, Chuly would find himself working as a jewelry designer for household brands and names such as Tiffany Co, Ray J, and his very own, Rockford Collection. Known for their unique and refreshing designs, his company has managed to take the world of men’s jewelry by storm with not only their eccentric take on traditional men’s wedding bands but also with their very own creations such as the Anti-Wedding Band.
With a recently purchased Miami storefront and exciting collaborations on the way, the brand is off to a prosperous start in 2021! They’re currently in partnership with Cynthia Bailey and Mike Hill of The Real Housewives to create a diamond collection that may be aired and have plans to do the same with Remy Ma and her husband.
Aside from these collaborations, Rockford Collection has made its unique presence known to stars such as Scott Storch, Anthony Cut, Tamara Mowry, and many more. Though still an expanding company, Rockford Collections has already made a reputation for itself through combining great craftsmanship with great creativity. Slowly and steadily, Rockford Collections is winning the race of luxury jewelry.