Premiere: Detroit Hip-Hop Artist Icewear Vezzo Releases “Up The Sco” With Hitmaker Lil Durk
Hailing from Detroit, Hip Hop artist Icewear Vezzo teams up with Lil Durk for his latest single “Up The Sco.” The release was paired with a music video directed by Counterpoint 2.0.
Vezzo has made a name for himself in the rap game collaborating with hip-hop movers and shakers Big Sean, DJ Mustard, Drakeo The Ruler and counting.
The Detroit rapper made quite a bit of noise in 2020 with his track “Meg Thee Stallion” featuring Babyface Ray, GT & Veeze which has garnered 7.8M views to date leading the track to be dubbed as one of 2020’s Best Songs by Passion of The Weiss.
Not only is the the Dog Action rapper makes moves through the music industry, but he’s also stepping out and creating his own lane as a business executive by launching his own label, Iced Up Records. Aside from the music business, the Iced Up brand extends into film production as well with Iced Up Films already being credited for productions such as Price Of Love.
Icewear Vezzo is a hands on kind of CEO as he starred in his own film!
Putting together his skills as an entrepreneur and passion for his hometown Detroit, Vezzo has launched Iced Up Realty which provides affordable housing for the Detroit community and the coolest part? He did it with his mom! Together the mom and son duo created the non-profit Detroit Rappers Organization and have organized seasonal giveaways and funded field trips for the Detroit youth.
Icewear Vezzo seems to always be leveling up. Watch his latest release below and you tell us what you think.