Mom, Model, Mover and Shaker Abbie Herbert is Doing it All and Doing it Magnificently

On top of her social media ventures and being a mom to two, Herbert is also a successful model. She also co-hosts the “Who Wears the Pants” podcast with her husband. Together, they cover all the ins and outs of parenting, relationships, and living together. The podcast gives viewers a glimpse into the behind-the-scenes of Herbert’s life and is yet another example of Herbert’s entrepreneurial spirit.

We sat down with Herbert to learn more about her influencer experience and entrepreneurial journey.

You give so much of yourself on social media. How have you been able to balance your personal life and work life? Honestly, it was challenging initially, and it took some time, but Josh and I slowly figured it out. Creating a schedule helped us separate work life and personal life. Every Sunday, we have a meeting to go over what needs to be done for work and what is going on in our personal lives. We put everything in our shared google calendar, so we aren’t constantly asking each other what to do next. We have set filming days and set times when we put our phones away and enjoy family time.

In what ways did the pandemic allow you to turn a negative into a positive? Josh and I both lost our jobs during the pandemic. We were in a difficult financial position and thought we would have to move in with Josh’s parents at one point. While I was home, bored with my newfound free time and hoping modeling would come back, I made my first TikTok. I posted a video with Josh, and it went viral overnight. We quickly grew to 1 million followers in a month. We had no idea you could make a living off of social media before the pandemic. We were pushing our content on other platforms and somehow turned my boredom serendipitously into a full-time career.