Illuminations’ Minions Team Up With Acclaimed Artist Verdy For Universal Studios Launch Event
Illumination’s newest film edition to the “Minions” empire, Minions: The Rise of Gru, makes its way into theaters on July 1st! Illumination and its partners have devised many ways to celebrate the upcoming release, but one of the most fabulous celebrations includes the launch of the Verdy x Minions Capsule Collection.
Graphic artist Verdy has teamed up with Illumination and Universal Brand Development to release the “Verdy x Minions Capsule Collection.” Exclusive to Universal Studios Hollywood and Universal Studios Japan, this collection will be available in Hollywood on June 17th and also in Japan on June 24th.
As if that wasn’t enough, popular celebrities and current influencers were expressly invited to an exciting early sneak peek of the collection. Hailing the event as the most “banana” party to date, DJ Zack Bia whipped up the tunes and opened access to the Minions ride ‘Despicable Me Minion Mayhem,’ making the event one you wouldn’t wanna miss. The ‘Super Silly Store,’ where the collection will be available for purchase, was also opened to guests during the event. Event planners also arranged some photo ops with Illumination’s Minions and Verdy’s Vick character. On the menu for the evening were signature cocktails, appetizers, and much more.